WARNING: Non-soccer content ahead.

But you can’t help but admire Ben Cohen, an English rugby player and World Cup medal-holder who has made his post-playing career all about standing up to bullying and for LGBT rights with his Stand Up Foundation.

This week the Foundation began taking pre-orders of a new underwear line, with proceeds benefiting the organization and ads featuring its founder modeling all of the available styles.

Ben is touring the USA right now for Pride season, so you can keep up with where he’s at and what events you can join him at via his Facebook and Twitter.

Please help support the Stand Up Foundation at their website and check out more of the promotional photos — along with a critical question — after the jump!

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