Colorado Rapids: Jersey Week 2013

After an early reveal of the new home jersey last fall, the Colorado Rapids brought out their new away kit on last night’s evening news in Denver.

Colorado Rapids Home

ColoradoRapids.com

In September of last year the Colorado Rapids unveiled their 2013 home kit during a meet the team event for season ticket holders. The home kit has the names of season ticket holders interwoven in parts of the fabric. The two other added features to these kits are the white sleeves and small Colorado flag on the bottom left side. The white sleeves were described as show of solidarity with their partner club Arsenal, while the names on the kit were announced during the preseason as part of the “One Club” initiative for both fans and the Rapids employees.

I was able to see the kit for the first time this past Saturday at the “Centennial 38” preseason supporters’ party. When I first heard about the names of season ticket holders being added to the kit, I was relatively happy. Seeing the kit in person made me even more pleased with the final product. The names are small, but readable and they go in alphabetical order. Overall the kit doesn’t clash and having no corporate sponsor on the front helps. Burgundy is a unique color in MLS, and I am happy the Rapids have fully embraced it.

Colorado Rapids Away

ColoradoRapids.com

The Colorado Rapids unveiled their away kits for 2013/2014 yesterday during an on-air broadcast on a local news channel. Now I will admit, originally hearing about a “Colorado themed” kit, I was skeptical. I envisioned the club designing something along the lines of a bike jersey more so than a traditional soccer kit. The away kit (or secondary kit as Tim Hinchey and the organization like to call it) pays homage to the state of Colorado and its native pride. Being a native, we take extreme pride in our colors and our state and to finally have a Colorado sports team pay its respect to our lovely state is truly remarkable.

The secondary kit is extremely unique to Major League Soccer, having two solid colors and going away from the traditional dark and light home/away scheme. The jersey is a solid blue, with yellow trademark Adidas stripes down the sleeves. The watermark Colorado “C” that runs along the center blends perfectly with the kit and the same small Colorado flag remains on the bottom left hand side. In a business that traditionally likes to stay with its brand colors, the Rapids couldn’t have done any better with this one. I am completely satisfied and like the direction the club went with this. The Rapids secondary kit even got praise from opposing players like Lee Nguyen tweeting

A kit is unique; it can become a symbol of your club. Both these jerseys have characteristics that are unique not only to what the club has done previously, but also within MLS. From the season ticket holder names on the primary kit, to the state representation on the secondary kit the Rapids couldn’t have done any better in my opinion.

Is it fair to say the Colorado Rapids have the best kits in the league this upcoming season? I would argue we are right at or near the top.

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